Board Of Advisors

Greg Willsey

Board Of Advisor

Greg is the founder and owner of Venice Brands, a consumer brands platform based in Los Angeles whose mission is to build category leaders with a focus on health, wellness and amazing products. Venice Brands does a combination of creating and launching new brands, providing venture capital and growth equity to existing high-growth brands, and purchasing majority stakes in profitable brands where its experienced team can add substantial value.

Prior to launching Venice Brands, Greg joined Monogram Capital as its third partner and member of the investment committee when the firm had made two investments in the fast casual restaurant space. Since joining, he has helped the firm make 12 additional investments and to develop an active presence in the food and beverage space. His areas of focus range from sourcing and diligence to deal structuring and portfolio company operations.

Previously, Greg held P&L responsibility for POM Wonderful, the largest vertically integrated grower and marketer of pomegranates and related products. His responsibilities included setting the company's strategy and annual budget, creating sales targets and setting pricing for all products, managing a 30+ person sales team, leading strategic and operational initiatives, managing financial reporting & accounting, and approving all employment agreements & capex. He started with the Wonderful Company (the owner of POM Wonderful) as a Director of Strategy and M&A, where he led the diligence of potential acquisitions and portfolio company initiatives.

Greg was an Engagement Manager at McKinsey, where he spent 5+ years in the CPG, media & entertainment, and private equity industries. He also worked in partnership marketing for US Airways, helping to redesign the company's credit card portfolio and member benefits, and to develop and implement a national advertising campaign.

Greg is a graduate of Harvard Business School and Harvard Law School (both with distinction), as well as the Calloway School of Business at Wake Forest (where he graduated first in his class). He is a member of the California State Bar.

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